We are Brand Impact, Sweden’s leading agency within Brand experiences. We provide the creativity, knowledge and capacity needed to create brand impact.


Our philosophy is simple, we believe in building strong experiences that strengthens brands. Our services are divided into three blocks, all necessary to achieve success.
Our philosophy is simple, we believe in building strong experiences that strengthens brands. Our services are divided into three blocks, all necessary to achieve success.


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Brand Impact is an agency specialized in brand experiences. Our knowledge of the buying channels, in combination with a high level of creativity sets us as Sweden’s leading provider of brand experiences. We have been in business since 1988, which means over three decades of accumulated experience from work with international brands and retailers.

We love our customers, from the small startups to the global leaders. They enjoy a high-end service with a guaranteed and measurable outcome. All our customers have one thing in common, the return on their brand experience investments.

We are members of SSI – Sales Services International. The world largest network of brand experience agencies. The membership enables us to provide our customers a one point of contact setup for Nordic and European assignments.

  • Cases

    Innocent Roadshow
    Christmas event
    Instore Promotions
  • Innocent Roadshow

    Innocent wanted to create a summer tour based on communication about their products and with focus on the concept Taste good, do good. Our idea was to create a hashtag #görgottresan which means  ”the do good roadtrip”. Consumers were given do good cards and after they agreed to complete their assigned good deed, they got a smoothie in return. In this Case we created the concept, selected innocent ambassadors and had a team that travelled around Sweden. We also created a buzz in social medias and promoted the tour through influencer marketing.


    RFSU wanted to reach younger consumers and get them to try CARMEX. We accepted the challenge and visited strategically selected areas around Sweden. We managed to distribute big volumes of samples to the target group and met many smiling faces along the way. An effective campaign that reached a lot of consumers in the specific target group.


    There is high level of competition on the product shelf when it comes to kids yoghurts. So therefore on behalf of Yoplait, we conducted an event with their kids yoghurt, Safari, in a large number of selected stores, country wide. The purpose with the event was to increase consumer awareness of the product and to get the consumers to see the wide range of products in the Yoplait Safari yoghurt range. The consumers were informed of the benefits of a nutritious, healthy and at the same time fun kids yoghurt.  Also to maximize the experience and product visibility, fun and stylish promotional materials with a clear sender were added.

    Christmas event

    When the Christmas shopping sets of it’s important to create that little bit extra for both children and adults. Therefore we yearly conduct a large number of high quality Christmas events in stores, malls and other places. For example you can meet Santa, pet a reindeer or maybe just stop for a cup of mulled wine. To these activities we produce all the materials, we supply all of the props and then let our Santas and his little helpers carry out the event in a very festive environment. The activities are fun for the whole family, they contribute to an increase in average sale and last but not least; they bring a little bit of magic into everyday life.


    We have worked together with Coop for over ten years’ time. During these years we have conducted hundreds of projects and thousands up on thousands of in store activities together with them. The cooperation with Coop is an example where all our expertise in strategy, communication and activation comes in to play. 


    We represented Lindt at Bro Hof Golf course during an event that Porsche held for its dealers. During their round of golf the guests got to visit Lindt’s stand and try their Swiss quality chocolate. The event was highly appreciated by the guests and was at the same time a brand-building activity for Lindt. This was a very successful targeted measure where the right audience was reached in a cost-effective and appealing way.

    Instore Promotions

    To inspire the consumers to buy through tastings, approximately 15 000 times a year! We are the market leader in Sweden when it comes to in-store promotions. We are used to conducting a wide range of activities within a limited period of time, usually parallel to communication in other media. Today we work with most of the major suppliers in the FMCG sector. In-store promotion is a cost effective way to reach a large numbers of consumers fast and exactly, where and when you want. We drive sales, we measure results, and we make sure that our customers have a measurable and direct ROI on their retail activities.


    P&G asked us to put together a concept event for the campaign site bravardag.se. The mission was to increase the number of visitors to the site and reward loyal stores with a sales-oriented event.We proposed a crazy and fun event where consumers in eight different cities competed online to win a free shopping spree. The event went under the name Guldvagnen (the golden cart) and was managed by dedicated personnel, compere, film crew and stage builders. We managed the whole project, from idea to action.

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